Connect to people,
not platforms.

Programmatic direct allows you to negotiate both programmatic guaranteed and preferred deal (non-guaranteed) campaigns in ad manager.

Programmatic guaranteed: You can negotiate a price and terms for inventory that is reserved (guaranteed). Inventory is designated for only that advertiser at that price.

Preferred Deal: You and the buyer negotiate a price and terms for inventory that buyer can optionally bid upon. The buyer has an initial or “preferred” opportunity to bid at the negotiated price when there’s an ad request for that inventory.

Preferred Deals are non-guaranteed because the inventory negotiated is not reserved for the buyer—you can opt to reserve it in a guaranteed campaign for a better price—and because buyers are not obligated to secure the inventory.

A mid-roll ad is a video advertisement that plays in the middle of the content as opposed to before or after the featured content. It plays as a break in the video.

A pre-roll ad is a video advertisement that automatically plays directly before the featured video. These ads are commonly 10, 15, 30, or 45 seconds long.

Video inventory (bumper, pre-roll, mid-roll), masthead (only image, video and image), display ad unit, display companion banner on videos page, native performance ad units, native performance companion banner, roadblock, interstitials, CPC, CPL, CPI campaigns.

The best practices opted by ZEE5 are as follows:
▪ Gather all client requirements and targeting specs
▪ Forecasting of inventory to ensure the delivery of the campaign
▪ Best possible audience mapping for the client campaign
▪ Timely & precise campaign creation and QA
▪ Once the campaign is onboarded, daily mentoring of performance to ensure smooth delivery
▪ Post eval of the campaign with recommendations to client at the end of the campaign

Campaigns are created in Google Ad Manager based on the client requirement and targeting (demo, geo, duration and audience requirement).

Pricing opportunity would specifically base on the business objective, campaign type, the targeting filters, and inventory type chosen for your campaign. Further, the same can be discussed at the time of business discussion.

ZEE5 has partnered with LOTAME DMP to facilitate with 1st, 2nd, 3rd party audiences based on interest, affinity, income, device, geo, demo, and, 1st party attributes. Also, multiple audiences sourced from branded and 2nd party partners are available.

Below are the targeting capabilities available with Google Ad Manager for ZEE5 platform:
a. Inventory type (display/video)
b. Custom targeting
c. Geography
d. Mobile application
e. Devices
f. Connection
g. Mobile application
h. Operating system
i. Browser language
j. Device capability
k. Device manufacturer
l. Bandwidth
m. Mobile carrier
n. User domain
o. Audiences (as per requirement)

Advertiser/Agency campaigns are delivered based on the requirement and the KPI’s are achieved by monitoring and taking preventive and corrective measures time to time. Also, effective inventory management help us to achieve the KPIs.

You can simply share the details about the product/services to be advertised and the campaign goal/budget etc with our sales team. Further, best possible media plan would be proposed by the sales & strategy professionals, and on mutual agreement on price/inventory & other factors campaigns can be run on ZEE5 platform to achieve your marketing objectives.