Campaign
When it came to Crizal’s brand goals, the way ahead was clear. ZEE5 saw an ideal opportunity for Crizal with IP Sponsorship of the celebrity talk show, Starry Nights 2.0H. Ampli5, a tool from Ad Suite ensured that Crizal leveraged the sparkle of star presence for viewership that was worth talking about.

Result

• Video Views Achieved 1.95+ million
• CTR on the Video AdCampaign 3.14%
• Completion Rate 66%

Campaign
ZEE5 created a co-branded vignette for HP Printers with the participants of India’s Best Dramebaaz along with a voiced ILU, branded playlist, ILU presence on the show’s carousel and logo presence on show collaterals. Ampli5, a tool from Ad Suite was used to boost the brand profile and perception with very impressive outcomes.

Result

• Impressions achieved across show collaterals – 50+ million

Campaign
ZEE5 created a Branded Playlist for Kinder Joy on the show page and placed it as carousel for better viewer recall with logo presence as well as brand mention on the title text. ZEE Ad Suite Ampli5 tool was employed to target a very select audience. An intelligent combination of Branded Vignette, Inventory and Show Sponsorship delivered results that far exceeded brand expectations.

Result

• Total impressions achieved 25+ million
• Video Views Achieved 3.67 million (78.42% VTR)
• CTR on Video Ad campaign 5.68%

Campaign
Dettol’s handwashes had a unique problem. Although the product was top quality, the association with it was lukewarm. This is because research found that users strongly associated the handwash with a ‘hospital odour’, which was deterring them from using it.

To break this notion, ZEE5 plugged-in Ampli5, one of the key tools from its Ad Suite package that’s powered by influencers and storytelling. The solution involved a unique influencer-based campaign, catapulting the popularity of ZEE5 influencers Ruchi Savarn, Jia Shankar and Anita Date, who became the brand advocates. These highly followed influencers played the part of mothers on the targeted show, convincing viewers that Dettol’s benefits far outweighed this perception, and why Dettol’s handwash was far safer for their family.

Result

• 5.2 million Impressions achieved
• 1.02% CTR on the video ad campaign
• 84.09% completion rate

Campaign
The super-hot, pan-India creative campaign for Ching’s Secrets was rolled out using Ampli5, one of the most effective tools from the ZEE5 Ad Suite that uses the power of content hosting. The campaign helped improve brand conversations and user engagement. ZEE5 hosted Ching’s movie as a branded content within the ZEE5 universe and leveraged the platform strength to deliver the message with maximum impact. The deliverables included Content Hosting, Content Featuring, Branded Section, Carousel Banners, Push Notifications and Emailers.

Result

The campaign, originally targeted to be completed in 13 days, saw incredible responses from the viewers and helped the brand achieve results faster than expected.

• 40 Million impressions in just 7 days
• 4 Million platform reach within related content universe