ConTech.ed

India’s largest ConTech brand ZEE5 has introduced ConTech.Ed – A collection of articles, blogs, videos, data which cover the key topics of advertising.

ConTech.ed

Articles

May 20th

ZEE5 Global & Publicis Groupe top Google’s Nationwide Optiscore Challenge

  • Articles
  • 0
  • 35

125+ agencies and brands participated in this challenge

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August 20th

Enhancing marketing ROI with latest AdTech from ZEE5

  • Articles
  • 0
  • 1687

ConTech.Ed – A Knowledge Series by ZEE5, highlights key trends in entertainment, media and advertising industry. Each topic is addressed by a domain expert who shares insights into the industry and ZEE5.

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August 20th

Keeping audiences engaged in changing times

  • Articles
  • 0
  • 1416

ConTech.Ed – A Knowledge Series by ZEE5, highlights key trends in entertainment, media and advertising industry. Each topic is addressed by a domain expert who shares insights into the industry and ZEE5.

(more…)

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Success Stories

 
Objective:

Improve brand conversations and user engagement

Formats:

Carousel | Push Notifications

Results:

Impressions – Over 40 Million

 
Objective:

Enhancing ad recall by targeting a very selected audience base

Formats:

Video carousel

Results:

Impressions – Over 25 Million,
Video Views – Over 3.67 Million,
Click Through Rate - 5.68%

 
Objective:

Boost brand perception through the power of influencers

Formats:

Video

Results:

Video Views - 5.2 Million,
Video Completion Rate - 84.9%,
Click Through Rate - 1.02%

 
Objective:

Drive more visibility and brand awareness

Formats:

Masthead

Results:

Impressions – Over 45.6 Million,
Click Through Rate - 0.67%

 
Objective:

Attain top of mind brand recall

Formats:

Masthead/ Carousel

Results:

Impressions – Over 38.8 Million,
Click Through Rate - 1.11%

 
Objective:

Attain top of mind recall

Formats:

Display ads | Display roadblock

Results:

Impressions – Over 37.8 Million,
Click Through Rate - 1.10%

 
Objective:

Attain higher brand visibility through movie sponsorship

Formats:

Logo on Banner | Video

Results:

Impressions – Over 245 Million,
Video Views – Over 33.3 lakh

 
Objective:

Accelerate brand reach in a targeted manner

Formats:

Video Ad

Results:

Video Views – Over 8.3 million,
Video Completion Rate - 81.94%,
Click Through Rate - 4.77%

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Learning Videos

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