Say Hello to HiPi!

Hyper-personalise your communication in a brand-safe user generated content platform through a short video sharing app like no other.

Zee5 Self Serve
HiPi

Features of HiPi

Feed

An infinite vertical scroll powered by a recommendations engine.

Discover

The discover section houses curated content rails as well as content rails shown on basis of recommendation.

Creator Management

HiPi lets users record 15 to 90 second videos. Users can make their selection at the bottom of the recording screen.

Hashtag Challenges

Lets users challenge their friends and family and invite them to create the videos.

Celebrity wishes on HiPi

Leverage curated messages by celebrities and influences on special occasions.

Interstitial Video

Description

Interstitial video ads are interactive, full-screen ads that offer complete visibility and ensure noticeability to differentiate them from other ad types.

Buying Currency

CPM | CPCV | CPC

Influencer Marketing
In-feed Video Ad

In-feed Video Ad

Description

In-feed video ads appear while the user is scrolling through the feed. They are an effective format to drive awareness and brand reach.

Buying Currency

CPM | CPCV | CPC

Native Ads

Description

Native ads fit seamlessly into existing content structure in the form of recommended content, making them appear organic. They can capture the user’s attention through ads that match the form and function of the app.

Buying Currency

CPM | CPCV | CPC

Native Ads
Hashtag Challenge

Hashtag Challenge

Description

Hashtag Challenges are a one-of-a-kind advertising opportunity for brands looking to advertise on HiPi. Brands can use this format to build a reputation on the app and increase conversations and leads.

Our Partner Brands

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