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 They Came, They Engaged, You Conquered!

Why just target your audience when you can excite them? A unique tool in the ZEE5 Ad Suite, Play5 is designed to engage with your brand audience through innovative and interactive experiences.

- Customized gamification for the brand

- Branded polls

- Quiz

- Tailored segments within ongoing reality show gamification

Brand KPIs Driven Through Play5

Seamless Integration, Enhanced Visibility

Offers a range of engagement formats to capture your audience’s imagination, surprise and delight them.

80%
more consumer engagement
with brands through
gamification.

Powered by Ad Suite data analytics and personalisation technology, integrated approach drives engagement and enhances customer experience for seamless brand integration.

5X
more page views by integrating
interactivity.

Success Stories

In tune with the youth

Campaign
PLAY5, the ZEE Ad Suite engagement-enhancement solution, scored a hit with Tuborg’s hip young audience with a gamified Karaoke platform featuring an attractive scorecard. The audience could sing along with their favorite hits on their mobile phones and check their scores. The engagement results were music to Tuborg’s ears.

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