The Nation is Going Digital
With a growth rate of 4% to 8% the number of internet users in India is expected to rise exponentially
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No. of internet users in India
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Expected internet penetration in regional areas
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Their daily enabler? Smartphones
Being the second highest per capita consumer of online videos, people are making smartphones their portal into the world of entertainment
And what do they consume online?
84% users consume entertainment based content
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And that’s exactly where we are
Keeping up with the entertainment trend and staying ahead while we’re at it
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As Online Videos run the show
The advent of 4G and cheaper internet rates facilitate the growth of video consumption
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Millennials are fast forwarding to videos on digital
The next generation increasingly consumes content through digital mediums, and the average time spent by them are on the rise
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Radio TV Digital Print
View content; any time, any place, anywhere
Audiences are warming up to the on-demand culture, and OTTs can give them that without worrying about their location
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Unlike TV, OTT offers greater avenues for engagement
Since OTT viewership is more spread out through the day, brands have more opportunities to engage with their audiences
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The shift in behaviour after COVID-19
Since the lockdown brought around by COVID-19, OTT platforms see a surge by 87% when it comes to average time spent consuming entertainment.
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And daily viewership is at an all-time high
Once converted, more than 50% of OTT viewers engage with content daily
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So here’s what the numbers have to say
The growth of digital ADEX will only increase as the next billion viewers take to OTTs as their preferred medium of entertainment
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And the main driver is online video advertising
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Introducing India’s No.1 ConTech platform
From trending shows to the hottest flicks, we offer content in 12 different languages.
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And what makes us the best? Data, technology and content
AI powered interactive content and technology driven ad solutions to name a few, constitute the backbone.
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The tale of the reel
All of our entertainment caters to every audience, and every preference.
Hours of content
Movies
Original content
News channels
The tale of the reel
All of our entertainment caters to every audience, and every preference.
Award shows & events
International movies & shows
Digital premiere
Kids content
The tale of the reel
All of our entertainment caters to every audience, and every preference.
Reality shows
Shows
Music videos
Live channels
The story so far..
All of our entertainment caters to every audience, and every preference.
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76.4 MILLION
Monthly active users
11.4 MILLION
Peak daily active users
536 MILLION
Monthly video views

85% of video views is generated from mobile vs 15% from desktop
1.7X GROWTH (Q1’19 – Q2’19)

2.8X GROWTH (Q2’18 – Q2’19)
But the scenario has changed
According to Nielsen, the predicted spike in daily and monthly consumption will hit up to 60%.

Currently, here’s the increase in viewership in just a month.
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So who’s our Audience?
What do they watch?
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Female Male
Although currently...
Post lockdown, there’s been radical surges in all forms of content, movies and news taking the lead.

ZEE5 CONSUMPTION TRENDS THAT WILL AID IN INCREMENTAL REACH FOR ADVERTISERS
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And how do they like it ?
All of our entertainment caters to every audience, and every preference.
Language wise consumption pattern
Almost half the views (44%) comes from the Regional Content Language
Marathi followed by Tamil & Kannada are the highest consumed Regional content
ZEE5 offers Original Content in 6 Languages highest in the OTT category
ZEE5 offers International content which are dubbed in 6 Indian regional languages
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And here's how you can leverage it all
Tailor made to fit brand objectives - traditional and new, the Ad Suite is a set of 5 tools that work towards precise targeting and segmentation with measurable results.
Say hello to the ZEE5 Ads
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Ampli5 your Brand’s perception
Leverage the power of the ZEE5 influencer network to position your brand in the right context.
Unlock Reach & awareness With Advault
Propel your brand messaging through multiple digital tools and mediums
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Programmatic ads – real time targeting for seamless ad campaigns
Leverage the power of the ZEE5 influencer network to position your brand in the right context.
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Replacing traditional ad breaks with digital

ads, either for a live or pre-recorded event
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Videos ads are inserted into video content

based on real-time user targeting data
Change the game with Play5
Create innovative and interactive experiences that’s big on brand engagement
  • Enhanced customer experiences

  • Accurate audience segmentation
  • Advanced audience profiling & reports

  • Branded polls, quizzes & GEC games
  • Unbox higher conversions with Wishbox
    Drive sales by taking your audience from desire to action in just a click through video commerce
  • Product
    discoveries

  • Effective engagement
    and conversions
  • Quality website traffic

  • Moment of Truth Marketing
  • Customize the Adsuite arsenal with Infonomix
    Leverage the flexibility and effectiveness of Ad Suite to deliver value through action led campaign planning
  • Precise targeting

  • Measurable results
  • Accurate segmentation
  • The Success
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    The World’s On It. Are You?